Enter the highlight
A segment of the music video leads into participation.
LOVE STORYYour voice.
Your voice.
The next scene.
The moment you start singing, watching becomes participation. An interactive music video where pitch, rhythm and combo performance shape the next scene.
Experience Love Story ↗
HOW THE EXPERIENCE WORKSMusic. Real-time response.
Music. Real-time response.
A different next scene.
Sing your part
Singing is evaluated through pitch, rhythm and combo performance.
See the outcome
The next scene branches to success or failure clips derived from the released MV.
Continue in the product
Part of VOCO, connecting music discovery, vocal practice and recording.
From content you watch
to a product that responds.
Original music and characters connect to video timing, user input, real-time evaluation and branching outcomes. One piece of work becomes an experience people can return to inside the app.
PRODUCT DESIGNINTERACTIONAUDIOVIDEO