More capacity.
Repeatable intake and information handling moved into the system. Reduced staffing requirements let the team focus on specialist judgement and customer handling.
All workMAKEWONDER / SELECTED CLIENT
ABOUTUS / REPUTATION & OPERATIONS
Beyond
borders.
A local experience for every customer.
A connected operation behind it.
AboutUs.THREE MARKETS. ONE CONNECTED BUSINESS.
SELECTED MARKETUnited States
Carry the conversation from intake to specialist handoff.
01 / THE COMMISSION
- CLIENT
- ABOUTUS
- BUSINESS
- Online reputation management
- MAKEWONDER
- Strategy · design · development
Localization · automation
Build the experience.
Connect the business.
ABOUTUS is our client in online reputation management. We connected the way the business meets customers in the United States, GCC and Japan with the way its team handles the work.
Every market needed its own language, tone and enquiry journey. Behind those experiences, repeatable work needed structure: intake, information, responsibility, follow-up and a record of what happened.
02 / BUSINESS IMPACTThe work behind
The work behind
the growth.
KRW billions
Revenue scale at ABOUTUS, using services and systems built by MAKEWONDER.
Clearer delivery.
Routing, ownership, records and follow-up formed a connected process that met the agreed processing targets.
A better experience.
Context travels with the enquiry. Less repetition and fewer breaks in the service contributed to higher customer satisfaction.
PROJECT OUTCOMES / Based on the company’s account of business and operational results.
Same ambition.
Different realities.
Three markets, considered individually.
Explore the work on both sides of the screen.
aboutusagency.comEN
An English-language service experience that connects the first question to a specialist. Structured intake and AI-assisted responses keep the context together; when a person takes over, the automated response stands down.
- 01Structured intake
- 02AI-assisted first response
- 03Specialist handoff
FROM
An enquiry waiting for context.
TO
The next person starts with the conversation.
aboutusksa.comAR + EN
An Arabic and English experience connected to the work behind it. The operations engine prepares request packets, records operator submissions and brings follow-up work back into view.
- 01Arabic / English experience
- 02Request-packet preparation
- 03Action ledger & reporting
FROM
Documents, deadlines and updates in separate places.
TO
A connected record from preparation to follow-up.
aboutusjp.comJP
Japanese content moves from research and draft to a review queue, then into publication after approval. The public experience connects that content to a local LINE and enquiry journey.
- 01Japanese content workflow
- 02Review before publication
- 03LINE & enquiry connection
FROM
Content production and customer contact, disconnected.
TO
One path from a reviewed article to an enquiry.
Automate the repeatable.
Keep the judgement.
The important detail is the handoff. Preparation, routing and records can move automatically. A specialist takes responsibility for the decisions that need a person.
ABOUTUS / OPERATING STUDYAn illustration with sample material
The workspace below illustrates preparation for a US conversation handoff. Each market follows a distinct operating principle.
- US / Conversation handoff
- When a specialist takes over, automated replies stop and earlier context remains.
- GCC / Request handling
- The system prepares the packet; an operator submits it. Submission records connect to follow-up work.
- Japan / Content operations
- Japanese drafts are reviewed and approved before publication. Public content connects to LINE and the enquiry form.
01 / PREPAREA conversation,
A conversation,
ready to continue.
Initial enquiry details and the conversation are prepared together, so the next person can pick up the context.
AboutUs.OPERATIONS / ILLUSTRATION
SAMPLE ENQUIRY
PREPAREDReputation consultation
- Ownership
- System
- Automation
- ●Initial response
CONTEXT TO CARRY FORWARD
- Enquiry details
- Initial conversation
- Next person’s review
The specialist decides when to take over.
A CONNECTED RECORD
- 01
Enquiry details and the initial conversation are prepared.
OPERATING PRINCIPLEContext follows the conversation.
An illustrative view of the operating principle. Selecting a stage does not run a conversation, submission, approval or publication.
YOUR PROJECT
Start with the work.
Define what connects.
From enquiry intake to specialist handoffs and follow-up. Outline the workflow you want to change and the tools your team uses today.
Copy or download the brief to keep it. Nothing is submitted.